Google Ads for e-commerce
We build and run Google Ads accounts for online stores. Not the ROAS your dashboard reports, but what is actually left after costs, returns and chargebacks.
Where it usually goes wrong
Before we build anything new, we clear these out. Most accounts we open have all three.
Google counts conversions twice, or weeks late. Steer on those numbers and you scale exactly the campaigns that earn the least. We fix the measurement first and work back to your real breakeven.
Titles, categories and disapproved products drive more clicks than any bidding setting. A half-rejected feed never shows up in your campaign structure, only in your revenue.
A single campaign across your whole catalogue lets the winners pay for the losers. Split it by margin and by proven products and you finally see where the budget belongs.
What we do
Search, Shopping and Performance Max, built per product group and per margin. Adjusted weekly on search terms, bidding and budget split, with a log of every change.
Products running structurally below your breakeven come out of the campaigns. With a history check, so a proven product is not dropped after two quiet weeks.
Which category your next buying round should go into, derived from your own bestsellers and search demand. You get a concrete list: more of this, nothing more of that.
Product titles matched to search demand, categories and attributes complete, disapprovals resolved. Including the checks that prevent a suspension: claims, prices, shipping times and returns policy.
Title, main image and price position decide whether anyone clicks, long before your bid does anything. We tell you per product group what to change, and measure whether it worked.
What goes wrong after the click: product page, size chart, shipping information, payment methods and checkout. Half a point of conversion is often worth more than a new campaign.
One report a week: spend, revenue, ROAS and margin per category, what we changed and what we are steering on next week. Not a 40-tab export you have to read yourself.
Approach
The order matters: scaling an account that measures wrong only magnifies the error.
We open your account, your Merchant Center and your store. Within a week you get a list of what is broken, what it costs you, and what your real breakeven ROAS is. Yours to keep, even if you do not continue with us.
Feed and tracking first, then the campaign structure. We keep the budget flat in this phase: we want to know what the new setup does before we add money to it.
Budget moves to the products and categories running above your breakeven, and away from what stays below it. Adjusted every week, with a new round of products tested every month.
Results
Averages across the accounts we manage. Not one outlier from one good month.
FAQ
Yes. We first calculate your real breakeven from your margin, returns and chargebacks, and agree a target above it. That target is what you hold us to, not the number Google shows in the dashboard. If we miss it, you hear from us what is wrong and why — and you are not locked into anything.
Half an hour, no pitch. We look through your Google Ads, your Merchant Center and your store live, and name what we see: where budget leaks, what is holding your feed back and whether your measurement is sound. You get those findings in writing, even if you do not continue with us.
Measurement and feed problems are usually fixed within two weeks, and that often shows in revenue straight away. A rebuilt campaign structure then needs two to four weeks to leave the learning phase. What you see in week one means nothing yet.
You give us access to Google Ads, Merchant Center and your store. We deliver the audit within a week, then the new setup. You work month to month, cancel whenever you want, and the account and all its data stay yours.
A percentage of your monthly ad spend, which drops as you spend more. No setup fee and no annual contract. After the first call you know exactly where you stand.
Within a week you get a review of your account, your feed and your measurement, with the errors we found and what they cost you. Then you decide.